So how do you get started with marketing photography, it's a minefield right?. Unless you have been living under a rock for the last decade, you will know the days of advertising in the newspapers and the good old penny saver are kinda gone!.. Marketing photography and promoting your photography business is now firmly on the internet. The two main players now are Google (Google Adwords and Organic SEO) & social media ( facebook, instagram, twitter and Pinterest etc) Here are a few tips by Weddit to get you started with marketing your photography business and getting yourself in the mix!
Google is the biggest marketing tool on the planet. And when it comes to marketing photography, it is the the 'big papa'. There are two ways to get to the top of Google, as you have paid and unpaid strategies to choose from. The paid version of Google is known Google Adwords, it will take some getting used too and we highly recommend checking out some of the course on Udemy to get you familiar with how it works before you start using it, as your money could fly away faster than a toupee in a hurricane if you do not know what you are doing, so defiantly take some time to learn how it works and start slow if you choose this route. The unpaid version and long term strategy is Search Engine Optimization (also known simply as SEO). Of course there are other search engines, like Bing, Yahoo, Ask, AOL, Baidu, Wolframalpha, DuckDuckGo and a few others, but Google is by far the biggest with around 70% of the market share. Google Adwords will get you too the top of the Google list much quicker, although using keywords and blogging will slowly and surely increase your Google ranking over time and will not cost you anything, but time and effort.
When it comes too marketing photography, blogging is still a power house! Having fresh content on your site is one of the best ways to let Google know that your is site active, which will increase your search rankings. If you are a wedding photographer, you should blog often, use keywords and locations. Write authentically and share all your blogs on social media. Once you have written a blog head over to google console too and let google know you have just updated you website too. It’s also extremely valuable to blog about things that your clients want to know about and are potentially interested in.
Get involved with other professionals in the industry, make lots of friends and connections. As people work with people first and foremost, making these strong relationships will lead to lots of referrals. It’s amazing how loyal business owners can be towards each other when you have made that connection. Make sure you’re promoting their businesses as well and they will be sure to return the favor.
Social Media Marketing
Get sharing!. Use the social media power houses like Instagram, Twitter and facebook. Pick one or two and be strong and consistent, as it is this consistency that is king. Don't spread yourself too thin. With social media, remember to engage and be social, this is what is is all about, don't just post and go and expect your followers to increase by 1000's over night. Yes this happens for some, but most of us have to put in a little more work!.
With so many excellent wedding and portrait blogging platforms out there, there are lots of opportunities to get featured and gain some great exposure and also get those valuable ping backs and subsequently building links back to your website that will boost your Google ranking. There are some portrait blogs that feature portrait photographers as well. Get featured if you can, then promote it where your clients can see it. There’s nothing wrong with reminding them how awesome you are.
Word and mouth
Word and mouth always has and always will be one of the best ways to promote and business and marketing photography is no exception. Well you might be thinking how do I control what people say? and how is that part of marketing photography? Well the way you treat your existing clients, will determine what they think of you. If you think it is just your photography you will be wrong, no matter how good your images are, if you are not a nice person, they will unlikely recommend you to their nearest and dearest. How helpful were you during the booking process, how were you on their wedding day? were you helpful with the questions they had? Did you go grab drinks and get to know them a little more?Making real connections and friendships are a big thing, all these things create excellent word and mouth referral's for your business and the same time you are being a great person and making great new friendships. Like the way you treat everyone else, always treat your clients well and you will be well, so let us repeat again, it is not just your work that inspires word and mouth referrals, it the kindness, care, support and authenticity that you show others.
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Photo credit: All images in this blog post by Lukas Griffin.